As part of its commitment to social responsibility and to reinforcing the values of solidarity and compassion during the holy month of Ramadan, Qiddiya Investment Company has launched the “Iftar Initiative”, in collaboration with the Saudi Arabian Scouts Association and in coordination with the Riyadh Municipality, represented by Madinaty Offices, with the participation of Six Flags Qiddiya City and Aquarabia Water Theme Park.
The initiative aims to present a leading model of field-based volunteer work by empowering scout youth to take part in organizing and implementing a humanitarian project that serves the community during the last ten nights of Ramadan, thereby promoting a culture of volunteerism and reflecting the spirit of collaboration among various community stakeholders.
As part of the initiative, 10,000 Iftar meals will be distributed to fasting individuals across several neighborhoods in Riyadh, with scout teams overseeing the on-ground organization and distribution to ensure efficiency and proper delivery.
The initiative also includes the distribution of a number of complimentary tickets to Six Flags Qiddiya City, which will be randomly placed inside selected meal packages, with the aim of bringing joy to beneficiaries and offering them the opportunity to enjoy unique entertainment experiences in Qiddiya City.
The partnership with the Saudi Arabian Scouts Association builds on the organization’s extensive experience in managing volunteer initiatives and field operations, as well as its ability to mobilize qualified youth teams capable of executing the initiative efficiently. The initiative is further supported by the valuable contributions of Almarai and PepsiCo, enhancing its community impact and supporting its successful implementation.
This initiative aligns with the objectives of Saudi Vision 2030 by contributing to community service and supporting social initiatives, while also fostering a culture of volunteerism and empowering youth to actively participate in initiatives that enhance quality of life.
It also reflects Qiddiya Investment Company’s ongoing commitment to its social role and its dedication to building impactful partnerships with national entities to deliver meaningful initiatives that serve the community and reinforce the values of giving and solidarity.