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WELCOME TO QIDDIYA

A PLACE OF INSPIRATION,
DISCOVERY AND ENGAGEMENT

Qiddiya has drawn on the Kingdom’s rich heritage to bring the world a destination like no other: a bold, new Capital of Entertainment, Sports and the Arts.

Here the youthful people of Saudi Arabia can enjoy immersive experiences and memorable moments of delight that make life more interesting and stimulate interest in new professional pathways.

This is Qiddiya: a happy, healthy, progressive place.

ENJOY

PARKS & ATTRACTIONS

Parks & Attractions will open a cornerstone that sparks the imagination and allows people to enjoy a world of family fun by offering a range of entertainment options that encourage Saudis to try new things, creating family experiences and indelible memories.

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ASPIRE

SPORTS & WELLNESS

Sports & Wellness will be the cornerstone to aspire to a healthier society. By offering sports activities that improve the fitness of both novices and experts, Qiddiya will open minds to the possibility of change in oneself and others.

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ADVANCE

MOTION & MOBILITY

Motion & Mobility will be a cornerstone to advance new professional pursuits. By offering experiences where speed merges with science, Qiddiya will spark a spirit of innovation and technical curiosity.

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APPRECIATE

ARTS & CULTURE

Arts & Culture will be the cornerstone to reflect, create and appreciate. By developing forums where artists can perform and train, Qiddiya will spawn an interest in the arts across society.

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NURTURE

NATURE & ENVIRONMENT

Nature & Environment will showcase the natural world in a way that will nurture an ability to view one’s surroundings with new eyes. By developing a deeper knowledge of the land in which our visitors live, Qiddiya will open the cornerstone to respect and stewardship of our environment.

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Qiddiya is where we share

the fun, the joy and the

experiences that create

enduring memories.

The Al Aboud family

"With my family

I’ll have awesome fun on the rides

at Qiddiya’s thrill park."

Mohammed, 9

"From concerts to photography classes,

Qiddiya will unlock my love

for the arts."

Sultan, 42

"Qiddiya's sports facilities,

will inspire me to become a

champion."

Khaled, 23

"Qiddiya's Speed Park puts me,

in the driver's seat as I race into

an innovative future."

Sara, 25

"My respect for nature's beauty

can grow in Qiddiya's

conservation areas."

Laila, 28

Vision 2030 sets the course for the Kingdom’s strategic, economic and social transformation.

Qiddiya delivers several core tenets of Vision 2030

Qiddiya is an important part of the changes that are currently happening in Saudi Arabia. It is a catalyst for national transformation, creating a richer life for Saudi citizens while spurring innovation in the creative, hospitality and entertainment sectors.

Vision 2030 imperatives
Qiddiya will accomplish

The Kingdom of

Saudi Arabia's pre-eminent entertainment, Sports and Arts destination

Qiddiya will serve untapped audiences hungry for entertainment options and professional opportunities.

Qiddiya will also provide inspiration through exceptional facilities, offerings and educational programs developed to the highest global standards using the latest technology.

Our five cornerstones guide the overall strategy for Qiddiya’s integrated development

Qiddiya’s 334km2 site sits on the doorstep of Riyadh, providing easy access for all.

Carefully crafted to respect and enhance the site’s natural patterns, Qiddiya will feature 231 km2 undeveloped natural area and 103 km2 of developed area.

This site includes several key areas.

Qiddiya's offerings are being developed AND integrated to enable visitors to have exposure to a range of experiences as they explore the destination, with numerous options for engagement and enrichment.

01

Resort Core

Where families enjoy a world of fun and create magical moments to last a lifetime.

02

City Centre

A 24/7 hub of activity above the escarpment dedicated to sports and entertainment.

03

Motion & Mobility Core

Where visitors unlock adrenaline-driven experiences and advance the science and technology of motion and mobility.

04

Eco Core

Where visitors can nurture a range of outdoor pursuits such as nature and wildlife encounters or golfing, while also having access to residential options.

05

Residential and Commercial Real Estate

A thriving community built from a range of commercial properties and housing units varying in type, size and location.

01

Resort Core

Where families enjoy a world of fun and create magical moments to last a lifetime.

02

City Centre

A 24/7 hub of activity above the escarpment dedicated to sports and entertainment.

03

Motion & Mobility Core

Where visitors unlock adrenaline-driven experiences and advance the science and technology of motion and mobility.

04

Eco Core

Where visitors can nurture a range of outdoor pursuits such as nature and wildlife encounters or golfing, while also having access to residential options.

05

Residential and Commercial Real Estate

A thriving community built from a range of commercial properties and housing units varying in type, size and location.

Qiddiya's first phase of development is advancing toward a Grand Opening in 2023

Build distinct anchor attractions and offerings

Plan, design and construct infrastructure and anchor attractions while creating project identity and awareness.

PHASE 1

2017

Qiddiya Announced

2018

Design & Planning

2019

Construction & Strategic Partnership

2020

2021

2022

Testing & Grand Opening

2023

Expanding Offerings & Growing Capacity

PHASE 2
2024
2026

Expanding Offerings & Growing Capacity

PHASE 3
2027
2031

Qiddiya is breaking ground in Saudi Arabia - and making history

On 28th April, 2018 The Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al Saud, led the Qiddiya Ground-breaking Ceremony in front of a global audience, the first of many milestones as we bring Qiddiya to the people of the Kingdom.

20M Saudi citizens in the Kingdom

Qiddiya’s primary market encompasses the 20M Saudis in Saudi Arabia

Qiddiya will satisfy several market needs:

  • Spur unprecedented growth in the creative, hospitality and leisure industries.

  • Create professional opportunities for the country’s youth.

  • Diversify entertainment offerings to create a thriving leisure ecosystem.

  • Propel domestic spending on entertainment.

  • Empower Saudi talent to pursue international creative arts and athletic opportunities with the support of professional training and facilities.

Saudi Arabia's young population enjoys strong purchasing power

67%

of Saudi population are under 35, and are the largest consumers of entertainment services.

65+
%
60 - 64
%
55 - 59
%
50 - 54
%
45 - 49
%
40 - 44
%
35 - 39
%
30 - 34
%
25 - 29
%
20 - 24
%
15 - 19
%
10 - 14
%
5 - 9
%
0 - 4
%

69%

of Saudi population considered middle and high income.

<$19,200
%
$19,200 - $32,040
%
$32,040 - $63,960
%
$63,960 - $96,000
%
$96,000 - $140,000
%
$144,000 - $192,000
%
>$192,000
%

Corporate Structure

Qiddiya’s corporate structure will eventually encompass four entities

Board of Directors

The highest levels of the Kingdom’s leadership sit on Qiddiya’s Board of Directors

Executive Management

Qiddiya’s Executive Management brings rich and diverse expertise to fuel progress

Advisory Board

Qiddiya’s Global Advisory Board consists of world-renowned industry leaders