Play Qiddiya City is the Destination Marketing and Management Organisation (DMMO) leading the development and promotion of Qiddiya City as a world-class entertainment, sports, and culture destination.
Play Qiddiya City is a key operational entity within the Qiddiya ecosystem. Its primary focus is to promote and manage the city's destination to drive visitor arrivals and enhance residents' and businesses' experiences, while aligning with sustainability and environmental goals.
PLAY QIDDIYA CITY'S ROLE
Play Qiddiya City takes a customer-centric approach to promoting Qiddiya City as a premier global destination that brings entertainment, sports, and culture together in a destination unlike any other.
Play Qiddiya City goes beyond traditional promotion, forging strategic partnerships and networks to attract global visitors and keep them returning. Through industry trade channels, Play Qiddiya City enhances visitor experiences and engagement in exciting ways.
Play Qiddiya City keeps its finger on the pulse of evolving tourism trends and adapts its offerings to match, ensuring the visitor experience is never compromised.
As the brand custodian, Play Qiddiya City provides a consistent brand experience across all entities.
ENGAGING WITH TRADE AND MEDIA
Play Qiddiya City works closely with trade and media partners to share its story and maintain accurate brand messaging. By providing education and support, it fosters strong industry relationships, with engagement levels and activities aligned to its roadmap.
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