Immersive, interactive experiences and exhibits that launch motorsports followers, performance car fans, and the general public into the world of Mercedes-AMG and its famed Petronas Formula One team.
A MERCEDES-AMG OUTPOST
Introducing Mercedes-AMG: building high-performing cars that are designed to rip around a racetrack, carve up a mountain pass, turn heads, and speak to the true motoring enthusiast.
By the Power vested in Speed, welcome Mercedes-AMG
Strap in for the first ever Mercedes-AMG World of Performance, located in the first city built for Play: Qiddiya City.
Consisting of 9 floors of Mercedes-AMG, spanning an impressive 45,000 m².
The Centre is home to more than 20 immersive attractions and exhibits suitable for all age groups.
Situated on the edge of Qiddiya City’s iconic Speed Park Track for easy access to one of the world's most amazing circuits.
TRACK DAYS WITH MERCEDES-AMG
Prepare for full-bore track experiences that place you behind the wheel of AMG’s latest models and alongside dedicated professional drivers, there to coach you on how to achieve lightning-fast lap times and advanced driving techniques, on Qiddiya City’s iconic Speed Park Track, no less.
MERCEDES-AMGTIME CAPSULE
Mercedes-AMG World of Performance’s dark ride showcases an eclectic collection of Mercedes-AMG’s finest, rarest, and boldest, from classic road cars to performance cars and from archives to artefacts, thereby transporting you across the wonderful ages of automotive eras gone by.
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FREQUENTLY ASKED QUESTIONS
Interactive experiences and exhibits that immerse motorsports followers, performance car fans, and the public into the world of Mercedes-AMG and its famed Petronas Formula One team.
The Centre is home to more than 20 immersive attractions and exhibits, offering thrilling race car experiences suitable for all age groups.
Yes, guests get to drive AMG’s latest models alongside dedicated professional drivers, there to coach them on how to achieve lightning-fast lap times around Qiddiya City’s iconic Speed Park Track. Simply put, it’s a racing experience like no other.
Yes, a dedicated section of the Centre will showcase the brand’s history, illustrate its evolution, and contain an impressive collection of the finest and rarest Mercedes-AMG creations.
