Qiddiya Investment Company, Globant Partner to Make Saudi Arabia’s Qiddiya City ‘One of the World’s Most Immersive Entertainment Hubs’

The system will leverage AI, data analytics, and cloud technology to provide a seamless interface that personalizes and enhances every interaction at Qiddiya City. Visitors will be able to book events, manage itineraries, discover new adventures, and engage with the community through a personalized real-time interface.

Abdulrahman Alali, QIC’s Chief Technology Officer, emphasized the importance of this partnership in achieving Qiddiya’s vision. He said: “Our partnership with Globant represents a pivotal step in realizing Qiddiya’s ambition to become the world’s first city dedicated entirely to play. The ‘PLAY LIFE Connected Experience’ will not only enhance how visitors interact with our attractions but also establish a new standard for digital integration in entertainment and tourism. By creating an innovative and unforgettable destination, we ensure that every visitor’s journey is personalized, seamless, and unique.”

The partnership also underscores Globant’s role in supporting Saudi Arabia’s smart city initiatives and digital transformation efforts. Federico Pienovi, CEO & CBO for New Markets at Globant, said: “Partnering with Qiddiya on this program is a major milestone for Globant. We are not building a smart city; we are creating an immersive, digitally connected experience that brings Qiddiya to life in innovative ways. This is the future of how cities and people will interact, and we are thrilled to lead this transformation.”

Mamdouh Aldoubayan, Managing Director for MENA at Globant, highlighted the importance of this project for the Saudi workforce: “At Globant, we are deeply committed to fostering the growth of local talent. Projects like Qiddiya provide unparalleled opportunities to share our expertise in digital transformation and innovation, especially in the entertainment industry, with the new generation of Saudis. By creating opportunities for upskilling and reskilling, we are not only building the future workforce but also enabling the Kingdom to lead in digital ecosystems.”

This partnership is a significant milestone for Globant as it expands into Saudi Arabia and the MENA region, one of the world’s fastest-growing markets for digital innovation. According to the release, the collaboration allows Globant to utilize its expertise in AI, data analytics, and cloud technologies across sectors, including entertainment and smart city development.

By contributing to projects aligned with Saudi Vision 2030, Globant is positioning itself at the forefront of technological advancements in the region. The company is further strengthening its global presence as a leader in digital transformation, delivering innovative solutions and driving progress in key markets worldwide.