Play Qiddiya City Joins the World Travel and Tourism Council

Play Qiddiya City joins the World Travel & Tourism Council’s reputable roster of Destination Partners, marking a significant milestone in the evolution of Saudi Arabia’s tourism landscape.

As the destination marketing and management organisation (DMMO) for Qiddiya City, Play Qiddiya City is dedicated to positioning this dynamic destination as a world-class Travel & Tourism hub and the home of Play.

Located just 40 minutes from Downtown Riyadh, Qiddiya City is one of Saudi Arabia’s visionary giga-projects, developed under the auspices of Vision 2030 to drive economic diversification and enrich the quality of life for residents. The city seamlessly integrates its Power of Play philosophy into every aspect of its development, offering immersive experiences across entertainment, sports, and culture.

Julia Simpson, WTTC President & CEO, said: “Play Qiddiya City embodies the spirit of innovation and transformation at the heart of Saudi Arabia’s fast-moving Travel & Tourism sector. More than just a destination, Qiddiya City is a movement redefining how people engage with tourism, leisure, and cultural experiences.

“We are delighted to welcome Play Qiddiya City to WTTC and look forward to supporting their journey as they redefine travel experiences in the region. This partnership showcases its commitment to sustainable development and its ambition to become a global leader in entertainment and leisure.”

Ross McAuley, Director General, Play Qiddiya City, added: “Joining WTTC marks a significant milestone for Play Qiddiya City as we establish our presence on the global stage. As the ultimate ambassador for play, Qiddiya City is based on an idea whose time has come, offering an unparalleled blend of entertainment, sports, and culture. 

“This partnership underscores our commitment to pushing boundaries, and we look forward to welcoming visitors from around the world to experience our theme parks, sporting venues, and esports and gaming district.”

Qiddiya City’s ambitious plans include a groundbreaking speed park track featuring "The Blade," the world’s first cantilevered track section; Falcons Flight, the world’s tallest, fastest, and longest rollercoaster, located within Six Flags Qiddiya City; and the region’s largest water park, Aquarabia Qiddiya City. These visionary developments reflect Qiddiya City’s philosophy that "ordinary needs an extra," ensuring every experience is extraordinary.