Discover Mercedes-AMG World of Performance
Immersive, interactive experiences and exhibits that launch motorsports followers, performance car fans, and the general public into the world of Mercedes-AMG and its famed Petronas Formula One team.
What sets us apart
Combining Play with investment
Qiddiya Investment Company, a PIF giga project, offers promising investment opportunities. By harnessing the power of Play, we boost economic growth, elevate the quality of life, and secure our position as a global, go-to entertainment, sports and culture hub.
Pillars
Bringing entertainment, sports, and culture to the forefront
Entertainment
One of Qiddiya Investment Company’s main goals is to establish fun-filled destinations for thrill-seekers, including both locals and visitors.
Sports
Qiddiya Investment Company promotes sports by developing facilities, establishing strategic partnerships, and hosting sporting events of all kinds—including esports and motorsports—thus catering to athletes, fans, and the industry at large.
Culture
This is the stage on which the Kingdom showcases its rich culture and traditions to the world and the bridge that connects us to the wonderful things the rest of the world has to offer.
Play Life
The ambassador of Play
Frequently asked questions
A PIF company and a giga project that plays a unique and exciting role in achieving the ambitions of Saudi Vision 2030, which strive to create a vibrant society, a thriving economy, and an ambitious nation.
Qiddiya Investment Company is the umbrella corporation under which other companies, including Qiddiya City & Saudi Entertainment ventures (SEVEN).
Play knows no particular age group. By that logic, neither do any of Qiddiya Investment Company’s projects.
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