Qiddiya Press Release

Qiddiya Investment Company Hits 100th Employee Target For 2018


Riyadh, KSA, 27 Nov, Qiddiya Investment Company (QIC), the entity leading the development of Qiddiya – the Kingdom’s multi-faceted entertainment, sports and cultural destination, currently under development - has now recruited it’s 100th employee. Saudi national, Aya AlBokhari, has been brought on board as Corporate Relations Manager and will work with the team staffing the Visitor Experience Center, which will give visitors a taste of what’s to come when Qiddiya opens in 2022.

Michael Reninger, CEO of Qiddiya Investment Company, expressed his pleasure at the company’s continued growth and development, commenting: "In a relatively short time we have reached our 100th employee and I’m excited to have Aya on our team and to have achieved the target that we set ourselves. She is one of a number of skilled young Saudi’s Qiddiya Investment Company has recruited and I look forward to attracting more and more local talent as the project progresses. Qiddiya is a project like no other and we have local and international experts supporting QIC in its mission to create this one of a kind destination."

Speaking about her recruitment AlBokhari commented: "I am delighted to be part of Qiddiya and to be working with a team of distinguished professionals from Saudi Arabia and around the world. It’s a proud moment for me to be able to join this unique project and to contribute to the company's objectives in developing this important cultural and entertainment hub, which is going to make such a positive difference to the people of Saudi Arabia and will change the way that people of Riyadh spend their leisure time. I’m truly excited to be part of it.”

The current number of Saudi employees at QIC stands at 53 individuals — 41 men and 12 women—comprising 53% of the company’s total employees. The company aims to provide tens of thousands of local jobs by the time it opens in 2022. Further recruitment will take place as more development phases of Qiddiya come on-line post launch through to 2035.

The Qiddiya Visitor Experience Centre will be a high-tech interactive exhibition area built on-site powered by the latest visual and experiential technology. It will be used to host everyone from international investors and official delegations to school children from around the Kingdom, all with the goal of building the Qiddiya community long before the destinations’ gates officially open.


Note to Editors:

The Qiddiya Investment Company (QIC) was incorporated on 10th May, 2018, as a closed joint-stock company wholly owned by the Public Investment Fund (PIF) of Saudi Arabia. QIC will drive the development of Qiddiya, the Kingdom of Saudi Arabia’s pre-eminent multifaceted entertainment destination, home of inspiration, discovery and engagement.

Announced by His Royal Highness Mohammad bin Salman, Crown Prince, Deputy Prime Minister, and Chairman of the Council of Economic and Development Affairs and of PIF, on 7th April, 2017, Qiddiya is a transformational project that will be built 40km from downtown Riyadh, with a total area of 334 sq. km.

Visitors will enjoy access to a range of diverse activities and services across five innovatively designed pillars:

Sports & Wellness; Nature & Environment; Parks & Attractions; Motion & Mobility; and Arts & Culture. The development of these areas will give rise to:  high-end theme parks; water and snow-based activities; numerous sports arenas capable of hosting international competitions and world-class training academies; race tracks for motorsport enthusiasts; outdoor and adventure activities alongside nature and animal encounters; and an array of historical, cultural and educational activities and events. Qiddiya will also include a variety of real estate options and community services.

A core element of the Kingdom’s Vision 2030, Qiddiya will unlock tremendous opportunity, enabling economic diversification, while enhancing the quality of life for Saudi citizens.

The project broke ground on 28th April, 2018 and phase one is set to open in 2022. 

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