Qiddiya showcases Spectacular Outdoor Projection-Mapping
The display lights up the iconic Tuwaiq Mountain cliff
Riyadh, KSA 23 January 2020: Qiddiya Investment Company (QIC), the entity leading the development of Qiddiya, has successfully launched its spectacular digital projection mapping, using the iconic Tuwaiq mountainside as its backdrop.
The giant digital display, which uses a total of 84 projectors, was showcased in a three-minute video that tells the story of the genesis of the Tuwaiq Mountains, from the Volcanic and Ice Age, right through to the opening of Qiddiya in 2023. Qiddiya used the projection mapping to it’s full effect at the closing ceremony for Saudi Dakar, to test the functionality of the projectors to see how they work under real event conditions. The display also featured a 150-meter tall Qiddiya logo, as well as Dakar, GSA and SAMF logos, also visible for miles around.
The entire projection mapping covers a total area of approximately 32,000 square meters and over the last four months, a team of 80+ technicians worked around the clock to install the technology.
The outdoor display was initially used to unveil the G20 logo in December last year, interspersed with images of the Saudi Flag, profiles of His Majesty King Salman, Custodian of the Two Holy Mosques and His Royal Highness, Prince Mohammed bin Salman bin Abdulaziz, Deputy Premier and Minster of Defense and Chairman of the Board of Directors of Qiddiya.
Commenting on the launch of this high-tech tool, Michael Reininger, CEO of Qiddiya said: “We received a great reaction when we first used projection to illustrate the potential of Qiddiya at our Ground Breaking Ceremony. This inspired us to create an enhanced and sophisticated light show that uses the latest audio-visual technology that once again, highlights how Qiddiya is set to become the Kingdom’s capital of entertainment, sports and the arts.
The projection display will continue to illuminate the skies above Qiddiya and we hope to work with other Saudi entities to explore how best to use this valuable tool in the future for mutually beneficial purposes.”
The first phase of Qiddiya is set to launch in early 2023.
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About Qiddiya Investment Company:
Qiddiya Investment Company (QIC) is driving the development of Qiddiya Saudi Arabia’s Capital of Entertainment, Sports and the Arts. As a core tenet of Vision 2030, Qiddiya has a dual economic and social purpose: to advance economic diversification and unlock new professional pathways while enriching lives of youth in the Kingdom.
His Royal Highness Mohammad bin Salman, Crown Prince, Deputy Prime Minister, and Chairman of the Council of Economic and Development Affairs and of the Public Investment Fund (PIF), announced the project on April 7, 2017. Ground-Breaking took place on April 28, 2018 and the company, Qiddiya Investment Company (QIC), was incorporated as a closed joint-stock company wholly owned by PIF on May 10, 2018.
2019 achievements included approval of the Master Plan, release of the design of Six Flags Qiddiya, and start of phase one construction, including establishing our on-site offices and the launch of the on-site Welcome Centre.
Qiddiya is located south-west of Riyadh on a site that spans 334 sq.km. Phase one is set to open in 2023.
Visitors will enjoy activities across five cornerstones: Sports & Wellness; Nature & Environment; Parks & Attractions; Motion & Mobility; and Arts & Culture. Development of these areas will give rise to family-friendly theme parks; sports arenas suitable for international competitions; academies for sports and the arts; concert and entertainment venues; racetracks for motorsport enthusiasts; outdoor and adventure activities alongside nature and environment experiences; and historical, cultural and educational activities. Qiddiya will also include a variety of real estate options and community services.